River Sloane

We've been putting off building an onboarding sequence for a little while now, mainly because we were worried it would be a gigantic time-sink. There are loads of ways to optimize onboarding email sequences and it can easily get out of hand. 🙁 What should we include to engage

Taking a step back from your computer can give you valuable insights into how to run your startup. Despite running a SaaS business that’s completely online, we think it’s important to change things up once in a while. When someone we both know told us they were setting

Here's how to increase education with the power of GIFs.

As my cofounder and I were just about to board a flight back to London from Toronto, we were told to wait aside at the desk after our boarding passes were scanned. Something had gone wrong with our check-in process and we were left to stand there awkwardly while our

Let’s turn back the clock to 1941. In Nebraska, US, there’s a boy who’s eleven years old. His father owns a stockbrokerage, which he frequently visits to chalk on prices on the office blackboard. Whilst very young to be making any sort of investment, this young boy

We’ve always been skeptical of cold email. It seems spammy, unreliable, and depressing at times. And let’s be honest—nobody loves doing startup outbound sales. The difficult truth is that it sucks a lot of the time, and when it doesn’t you still have to grind away.

In the past, I’ve found myself signing up for a product trials based on the software’s website. I love buying software. 🙊 In most cases, the website explains the benefits, and when you get onboard you totally understand why you need the product. It’s clear. The product is