River Sloane

Landing in a new destination is always a little daunting. How should I get to my hotel? Do I need cash? How should I greet someone? Luckily signs and interactive maps point you in the right direction, and when they fail there’s always someone there to help out. Take

As a customer it can often feel like the person on the other end of the line or more appropriate these days—messenger, doesn’t have your best interests at heart. No matter if you’re a good fit for their product or not, you’re going in their funnel

Leads and customers land on your knowledge base to find answers. They actively want to become successful with your product. And the reason you write them at all is to guide them to get there, right? My top tip when starting with a knowledge base is to write everything down.

Customer support has always been a bit of a necessary evil for companies. Nobody wants to spend money on support, but without support would you have any customers? I doubt it. With the rise of live chat, it's even harder for support reps to deliver good responses, in

If you're a startup, keeping up with product updates is exhausting. You're likely pushing new code each week, which means your product is changing every week. Keeping a knowledge base updated is pretty much a marathon with the finishing line moving away from you every step.

Check out these tools to make your knowledge base more visually appealing.

It seems like customer onboarding is a never ending rabbit hole of options. It's difficult to tell what's working and what's not. There are so many things to tweak, the job's never over. Add a small copy change to your signup form

Writing a knowledge base article is a surprisingly difficult task. How can you keep the language simple and clear? How do you get across the information without making your customers fall asleep? 😴 Good news is you don't need to take a class in technical writing. In fact, the