I’ve met a ton of startup founders this year, and I’ve learned a few things about how they tick. One interesting trait that they’ve all had in common is obsession. All founders are obsessed with something. The worst are obsessed with material things. Money. Fame. Stuff. To

In the past, I’ve found myself signing up for a product trials based on the software’s website. I love buying software. 🙊 In most cases, the website explains the benefits, and when you get onboard you totally understand why you need the product. It’s clear. The product is

If you run a startup, I’m guessing you have a public knowledge base. Maybe you call it a support site, or self-service helpdesk, but some way of letting your customers help themselves. But do you remember why you have it? And do you care? If you don’t, you’