In the past, I’ve found myself signing up for a product trials based on the software’s website. I love buying software. 🙊 In most cases, the website explains the benefits, and when you get onboard you totally understand why you need the product. It’s clear. The product is

If you run a startup, I’m guessing you have a public knowledge base. Maybe you call it a support site, or self-service helpdesk, but some way of letting your customers help themselves. But do you remember why you have it? And do you care? If you don’t, you’