Jarratt Isted

Organizing Our First Company Retreat as a Bootstrapped Remote Startup

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For us the benefits of being a remote company are obvious. You can work when and where you’re most comfortable, you’re able to travel or spend time with family, and you can skip the office politics. But despite software making it easier than ever to feel connected while being thousands of miles away from one another, it’s always nice to get some face-to-face time. Striking up random conversations about different topics just doesn’t happen as spontaneously over Slack, and getting to know one another a little better is always helpful. That’s why we made it...

Jarratt Isted

How Being Rejected By Multiple Startup Accelerators Actually Helped Us

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If you're anything like we are as startup founders, you'll have considered joining an accelerator program. At least once. I mean, it seems like a great deal, right? You get some money, some mentorship, and the chance to pitch a group of investors looking for the next big thing™️. And you only have to give up a sliver of equity in return. First, though, you have to battle through the application process. Fill in some forms, record some videos (unprofessionally), do a couple interviews, maybe hop on a flight. Then you get accepted. Or not. We've been rejected at various...

Jarratt Isted

How We Gained 2 Hours a Day by Experimenting With a New Startup Work Schedule

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Getting in the zone with work has always been tough for us. Like many other startup founders, getting the most out of each day is crucial. It’s not about the number of hours either—it’s about getting the right work done and doing it to the best of our ability. It wasn’t until we took a trip to Canada that we struck a brainwave. We realized that actually, we didn’t need to get up at 8am like everybody else. Having a bootstrapped startup meant we had flexibility in our work schedules. There was no office to...

Jarratt Isted

Valuable Lessons Learned After Sending 1,000+ Cold Emails

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We’ve always been skeptical of cold email. It seems spammy, unreliable, and depressing at times. And let’s be honest—nobody loves doing startup outbound sales. The difficult truth is that it sucks a lot of the time, and when it doesn’t you still have to grind away. Jake and I have always tried to make the best of cold email outreach. We’ve put in a ton of hours of research, tweaking, and targeting to increase the open rates and decrease how spammy it looks. We want to keep a good brand image whilst making more companies...