Jarratt Isted

Why We Send Prospects to Competitors If We're Not a Good Fit

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As a customer it can often feel like the person on the other end of the line or more appropriate these days—messenger, doesn’t have your best interests at heart. No matter if you’re a good fit for their product or not, you’re going in their funnel and whatever you say, the product is just perfect for your use case. It can almost make getting in touch feel like a pointless task and that perhaps you should skip the debacle and try everything until you find a product that feels right. For better or worse, we’ve...

Jarratt Isted

Lessons Learned Rebuilding Our Marketing Site

Jarratt Isted on

Building a new marketing site from scratch is daunting. There I am with a blank screen and a gazillion possibilities. The job sounded simple: convey HelpDocs and its purpose to new visitors. But as many designers and developers know, it’s never that simple. I think everyone finds a certain kind of joy when it comes to building something. The process with its challenges & bumps along the road and the final result when you get to stand back and look at what we’ve created. When it comes to building, I’m a sucker for trying making things look...

Jake Peters

Why We're Forcing Ourselves to Stop Rebuilding Our Product

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As a technical founder it's my job to prioritize what to build, what to improve, and what to chuck away. A.k.a managing "the roadmap". When you're working inside the product day-to-day, just how do you decide what needs the most attention? We're a bootstrapped team of three so our resources are pretty slim. And while we're laser-focused on building and shipping great product, we're also perfectionists. I've learned in the last few years that this combination can be deadly. I'm sure I can't be the only maker that sees their product and just wants to improve what's already...

Jake Peters

Why We’re Rejecting Freemium and Building a Sustainable Business Instead

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Startup pricing’s a touchy subject. Nobody’s quite sure how to do it best. And at the end of the day it’s very dependent on your exact situation. But the general consensus is to just double your prices. Marc Andreessen answered questions from Atlas startups: https://t.co/K4PbNSo9vv My favorite bit of advice was regarding SaaS pricing. pic.twitter.com/Ae6e4GCYH7— Patrick McKenzie (@patio11) July 13, 2017 Recently we did (almost) just that, and released a couple new plans with slightly different features, and a little higher pricing. Our metrics all improved: higher ARPU, less support/...