Jake Peters

Why We're Forcing Ourselves to Stop Rebuilding Our Product

Jake Peters on

As a technical founder it's my job to prioritize what to build, what to improve, and what to chuck away. A.k.a managing "the roadmap". When you're working inside the product day-to-day, just how do you decide what needs the most attention? We're a bootstrapped team of three so our resources are pretty slim. And while we're laser-focused on building and shipping great product, we're also perfectionists. I've learned in the last few years that this combination can be deadly. I'm sure I can't be the only maker that sees their product and just wants to improve what's already...

Jake Peters

Why We’re Rejecting Freemium and Building a Sustainable Business Instead

Jake Peters on

Startup pricing’s a touchy subject. Nobody’s quite sure how to do it best. And at the end of the day it’s very dependent on your exact situation. But the general consensus is to just double your prices. Marc Andreessen answered questions from Atlas startups: https://t.co/K4PbNSo9vv My favorite bit of advice was regarding SaaS pricing. pic.twitter.com/Ae6e4GCYH7— Patrick McKenzie (@patio11) July 13, 2017 Recently we did (almost) just that, and released a couple new plans with slightly different features, and a little higher pricing. Our metrics all improved: higher ARPU, less support/...

Jarratt Isted

How We Developed Integrations to Kickstart our Early Stage Growth

Jarratt Isted on

As soon as we beamed our product down to customers we were on a race. A race to grow from nothing to something. Starting at $0 is painful. We knew we'd have to work incredibly hard to get anything and figuring out how to grow is just part of the journey. When we first released HelpDocs back in June, we were as clueless as everyone else when they get started. Our first experiment—putting money into Adwords. I'm still surprised that we were able to get our first 2 paying customers within the month. Not a bad start, but a...