Jake Peters

Why We're Forcing Ourselves to Stop Rebuilding Our Product

Jake Peters on

As a technical founder it's my job to prioritize what to build, what to improve, and what to chuck away. A.k.a managing "the roadmap". When you're working inside the product day-to-day, just how do you decide what needs the most attention? We're a bootstrapped team of three so our resources are pretty slim. And while we're laser-focused on building and shipping great product, we're also perfectionists. I've learned in the last few years that this combination can be deadly. I'm sure I can't be the only maker that sees their product and just wants to improve what's already...

Nicole Fu

The Future of Product Management in 2018

Nicole Fu on

Apple, Coca Cola, and Nike are just a few examples of consumer brands who have managed to stay relevant over time, in no small part due to strong product management. High-tech product management, on the other hand, is considered by some to be a young and relatively immature profession. But despite its infancy, a number of leaders have emerged over the past several decades. At HelpDocs, some companies that we look up to include Deliveroo, Spotify, and Zapier, and so in anticipation of the the new year, we asked members of these companies to weigh in on how they see...

Jarratt Isted

Increase Customer Onboarding Engagement by Getting Out the Way

Jarratt Isted on

It seems like customer onboarding is a never ending rabbit hole of options. It's difficult to tell what's working and what's not. There are so many things to tweak, the job's never over. Add a small copy change to your signup form and you might see conversation rates get boosted by half a percent. Change it again and it might drop, but is it because of the season, the images, the way the customer was feeling? It's pretty much a guessing game. What about adding a ton of tooltips to guide to user through a setup? Well, either it'll annoy...

Jarratt Isted

How to Create a Product Onboarding Email Sequence from Scratch

Jarratt Isted on

We've been putting off building an onboarding sequence for a little while now, mainly because we were worried it would be a gigantic time-sink. There are loads of ways to optimize onboarding email sequences and it can easily get out of hand. 🙁 What should we include to engage our trial users? Should the emails be beautiful or plain? What's the best subject line to increase our open rates?! All these questions should be totally ignored if you don't have any sequence set up. Yup, that's right. Don't try to optimize anything. Not yet. How to decide what the heck to...