Jarratt Isted

Increase Customer Onboarding Engagement by Getting Out the Way

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It seems like customer onboarding is a never ending rabbit hole of options. It's difficult to tell what's working and what's not. There are so many things to tweak, the job's never over. Add a small copy change to your signup form and you might see conversation rates get boosted by half a percent. Change it again and it might drop, but is it because of the season, the images, the way the customer was feeling? It's pretty much a guessing game. What about adding a ton of tooltips to guide to user through a setup? Well, either it'll annoy...

Jarratt Isted

How to Create a Product Onboarding Email Sequence from Scratch

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We've been putting off building an onboarding sequence for a little while now, mainly because we were worried it would be a gigantic time-sink. There are loads of ways to optimize onboarding email sequences and it can easily get out of hand. 🙁 What should we include to engage our trial users? Should the emails be beautiful or plain? What's the best subject line to increase our open rates?! All these questions should be totally ignored if you don't have any sequence set up. Yup, that's right. Don't try to optimize anything. Not yet. How to decide what the heck to...

Jarratt Isted

Surprising Startup Lessons We Learned After Launching a Local Business

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Taking a step back from your computer can give you valuable insights into how to run your startup. Despite running a SaaS business that’s completely online, we think it’s important to change things up once in a while. When someone we both know told us they were setting up a local business, we jumped at the opportunity to apply our own techniques to help them get started. We wanted to see if our startup techniques would work when trickled down to a local clinic. Sometimes taking a step back from your computer can give you valuable insights into...

Jarratt Isted

How to Make a Powerful First Impression by Sending Personalized Welcome Emails

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As my cofounder and I were just about to board a flight back to London from Toronto, we were told to wait aside at the desk after our boarding passes were scanned. Something had gone wrong with our check-in process and we were left to stand there awkwardly while our fellow passengers walked through onto the plane. It made us feel unwelcome, confused, and pretty annoyed. Nobody had explained the situation to us. We were left to figure it out for ourselves while they continued to ignore us. Talk about a crappy experience. After 15 minutes or so (and after...